The BC Wine Institute is celebrating its 30th anniversary with a brand-new name: Wine Growers British Columbia.
The decision was made unanimously just prior to the organization’s AGM (a virtual gathering held September 1) and will take effect in early 2021. The intent is to better align the association with similar provincial and national groups, such as Wine Growers Canada, Wine Growers Ontario and Wine Growers Nova Scotia.
“The rebrand helps to reposition the B.C. wine industry as a high value agri-food producer and economic growth generator, representing and supporting grape growers and wineries as part of a family farm network,” BCWI president and CEO Miles Prodan said in a press release.
Since it was formed in 1990, the BCWI has played a pivotal role in the evolution of the B.C. wine industry.
And, in a year where nothing has gone according to plan, the BCWI Industry Recognition Awards, which would typically follow the AGM, have been postponed until October. For info on those and other BCWI programs and services, visit WineBC.com.
@ Vitis Magazine