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While a crisp, summery rosé always tastes good, some B.C. rosés are also doing good by donating a portion of their sales to the BC Hospitality Foundation, which helps people in the hospitality industry facing financial crisis due to a health condition.

“These individuals in the hospitality industry support the wineries big time, especially the B.C. wineries,” says Tony Holler, president and co-owner of Poplar Grove Winery. “They’re having a tough time right now and each winery should support them.”

It’s especially challenging this year as the pandemic has caused the cancellation of virtually all fundraising events. That’s why Poplar Grove is donating $5 from every bottle—or $60 a case—of its Lakeview Vineyard Rosé to the BCHF. And they’re not the only one.

Okanagan Crush Pad is donating $1 from each bottle of its Many Hands Rosé (available at Everything Wine), and Quails’ Gate is donating $5 from each of its 30th anniversary rosé magnums (only available at the winery). Earlier this year, Corcelettes Estate Winery donated partial proceeds from its rosé, for a total of more than $5,000.

Not only does that money help the sick and injured, it also supports the BCHF’s much-needed scholarship program. “I think we may have seven new scholarships on top of the 10 main ones, thanks to all these large donations,” says BCHF executive director Dana Harris.

To learn how you can help, and for a complete list of supporters, visit bchospitalityfoundation.com/act-now/ongoing-fundraising-campaigns.

Vitis Magazine

Vitis is is an indispensable seasonal guide for vintners, sommeliers and weekend imbibers alike that is dedicated to British Columbia’s rapidly evolving wine culture.